Packaging design is a separate discipline. The goal is to make packaging so beautiful and distinctive. But there is more! Examples include sustainability, preventing damage and brand identity. In this article, we discuss sustainability.
Ambasco specializes in packaging. In general, we receive requests to design product packaging. In most cases, we work with creative ideas to make the product look as good as possible. Taking into account the target group, the product, the distinctive character compared to competing products, position on a shelf, distribution channel, etc.. We are also looking at logistics. For example, how many products can be in a box, barcode position, etc. In addition, we must take legal requirements into account. For food, we need to think about the ingredients.
What we don't get so many questions about is the shipping box. And that's what we want to talk about in this article, because with the shipping box, you can really stand out. And besides being distinctive, a smart creative solution can even save you a lot of costs!
A package is also just a box. We're all annoyed by the huge boxes that come to you when you order a small package online somewhere. The excuse is that they just happened to have large boxes in stock. A real shame, of course. Fortunately, the major online stores are switching to customized boxes. Machines that customize the box for shipping. Over and over again per order. Just read this article by Bol.
As a creative agency, we can't do much with this, but it's good to mention. What we can play a role in is the reusability of packaging. Because no matter how small or customized a package is, the cardboard will eventually go away.
You can also do something fun with the packaging. For example, Hema has launched a nice series of shipping boxes.
Of course, you don't have to let packaging that isn't made of such a nice design stop you. With a little bit of creativity, you can give each package a new life! Take a look at this Pinterest page about crafting with empty packaging.
In our next blog, we'll discuss cost savings by being smart about your packaging design and building your brand awareness.
