Every year, many new products are launched. If you also want to bring a new (sustainable) product to market, the question arises: how can you ensure that your product is extremely successful? What can you do to make consumers choose your product over the competition?
When you stand in front of the shelf, you see multiple brands of the same product. Which one do you choose? Why? That is exactly the question we ask ourselves and our customer when we start working on a design. The packaging must reflect what the customer expects and what you want to say. In addition to that marketing message, good packaging also involves legal requirements such as nutritional tables and shape and size. The more you fit in a box and on a shelf, the easier it is to transport and store. But sometimes, shape is what makes a product unique. When designing packaging, logistics, marketing and advertising come together. Effective packaging makes the difference!
An attractive packaging design plays a crucial role in the success of your product. It's remarkable that up to 70% of all purchasing decisions are made in-store within seconds! It is therefore essential that the packaging design attracts the attention of your target group. If the packaging design appeals and meets consumer expectations, there is a good chance that the consumer will choose your product!
A packaging design that meets consumer expectations and is completely in line with your brand!
