For Health Cloud Initiative, we have created uniform branding for their various labels. All communications, from the website and social media to newsletters and photography, are streamlined and recorded in a digital brand book. This offers HCI the assurance of consistent communication on every platform.
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Health Cloud Initiative (HCI) is an organization with different labels, each with their own specializations and target groups. The challenge was to give these labels a consistent and uniform appearance, so that the different parts of HCI appear as one strong brand. Their visual communication and tone of voice had to be coordinated across a wide range of media such as the website, social media, emails, and more.
Our approach started with developing a complete branding strategy, streamlining both visual and textual elements. We created a coherent visual language with consistent photography and icons, established a recognisable tone of voice and created a design for, among other things, the website, social media, and e-mail newsletters. This complete branding was then developed into a digital brand book. This interactive brand book (check it out here: HCI Digital Brandbook) enables HCI to communicate consistently across all their channels and labels.
Thanks to the digital brand book, HCI can ensure that all future communications remain in line with the established guidelines. From website to newsletter, and from social media posts to photography—each expression now contributes to a coherent and professional image of HCI. The digital brand book is a solution that Ambasco uses with all its customers, so that they are assured of consistent communication, regardless of the platform or medium.
Of course, we are always open to discussions about the best approach. It might be wise to have a conversation with Frank first to determine exactly what your organization needs.
