Brochure and flyer design for pharmaself24.nl commissioned by Ceban Automation

Pharmaself24, a Ceban Automation product line, offers automated pharmacy pick-up machines that allow patients to pick up their medicines 24/7. This system facilitates the process for both the pharmacy and the patient. However, many patients are still unfamiliar with this innovative solution. That's why Ceban Automation looked for effective communication tools to clearly explain the benefits of their vending machines to both pharmacists and end users.

The challenge was to address two different target groups:

1. Patients: They must be informed in an understandable way about how to use the machines.
2. Pharmacies: This target group had to be convinced of the benefits of the various Pharmaself24 vending machines by means of a clear and attractive sales brochure.

The flyer had to be simple, user-friendly and informative. The main goals were to make patients aware of the Pharmaself24 vending machines and to explain how to use them in simple steps. Our approach:

• Clear visual structure: We opted for a layout that is intuitive, with clear icons and concise instructions. The steps for using the vending machines were visually supported by easy-to-understand illustrations.
• Accessible language: The text is written so that all patients, regardless of their technical ability, can understand the information. We used friendly and reassuring language to remove any barriers.
• Visual recognition: The flyer was designed in line with Pharmaself24's branding, with the use of color and visual style that is consistent with the brand identity. This creates a familiar feeling for the patient.

Professional pharmacy sales brochure with an overview of Pharmaself24 vending machines

The sales brochure is designed to provide pharmacies with professional and convincing information about the various models of the Pharmaself24 vending machines. Our approach:

• Clear product overviews: Each machine has its own section that clearly shows the technical specifications, benefits and applications. These sections also include examples of situations where each machine works best.
• Visual appeal: We used high-quality product photos and clear diagrams to present the various vending machines in an attractive way. Infographics help to highlight the benefits of the products at a glance.
• Professional look: The layout is sleek and modern, suited to the medical and technology sector. Here, the focus was placed on clarity and readability, in order to guarantee a logical and smooth presentation of the information.

The flyers are now being distributed successfully by pharmacies to inform patients about the use of the Pharmaself24 vending machines. Thanks to the clear explanation and visual ease, patients use the vending machines more confidently. The sales brochure has also produced positive results, with pharmacies that have a better understanding of the different vending machines and their benefits. This has led to increased interest and growth in sales of Pharmaself24 vending machines.

Ambasco is proud to have contributed to successful communication between pharmacies, patients and Pharmaself24 by creating clear, targeted and attractive communication materials.