Get to know the profession via the 3D virtual pharmacy

To motivate young people to pursue a career as pharmacy assistants, we have built a 3D virtual pharmacy for SBA. This innovative learning environment is intended to introduce students to work in pharmacies in a fun, interactive way. Students can enter the pharmacy via the browser or with VR glasses and discover the many facets of the profession. Because young people under 18 don't visit pharmacies much and often don't look beyond the counter, we've made sure that students in the virtual pharmacy can see everything, from looking for medicines to printing labels and filling the medicine machine. Even the offices and canteen have been recreated, complete with informative videos that explain all functions.

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Collaboration and challenge in the virtual environment

Visitors can enter the pharmacy together, see each other and talk to each other as they discover what's going on behind the scenes. To make it even more engaging, we've added a challenging game where visitors have to help a pharmacy assistant. By talking to avatars, students learn for themselves what to do and discover the responsibilities of a pharmacy assistant in a playful way.

Technical realization and brand experience

  • Spatial: We used Spatial to bring the virtual pharmacy online.
  • Unity: The development of the virtual pharmacy and the game happened with Unity.
  • Blender: Blender was used to design the pharmacy.
  • Corporate identity: We based the design on SBA's strong corporate identity, developed by Ambasco. All designers have worked from the digital brand book to ensure the brand identity.

Exhibition stand: a glimpse into the virtual world

At the Skills for ROCs fair, we set up the exhibition stand with monitors and VR glasses. Visitors who walked by were able to see what the students experienced with the VR glasses via the screens. This created a shared experience that aroused even more curiosity.

Simulation interviews with patients

In addition to the virtual pharmacy, the exhibition stand also had a touchscreen with an avatar on it. This avatar represented a patient and students were able to have a conversation with this patient via the touchscreen. This provided a realistic picture of the interaction between a pharmacy assistant and patient, giving students insight into the communication skills that the profession requires. Thanks to this interactive virtual pharmacy, young people have a unique opportunity to discover the profession of pharmacy assistant in a fun way and to take the step towards this valuable course.

Exhibition stand: a glimpse into the virtual world

During the Skills for ROCs fair, we set up the exhibition stand with screens and VR glasses. Visitors who walked by were able to see what the students experienced with the VR glasses via the screens. This created a shared experience that aroused even more curiosity.

Simulation interviews with patients

In addition to the virtual pharmacy, the exhibition stand also had a touchscreen with an avatar on it. This avatar represented a patient and students were able to have a conversation with this patient via the touchscreen. This provided a realistic picture of the interaction between a pharmacy assistant and patient, giving students insight into the communication skills that the profession requires. Thanks to this interactive virtual pharmacy, young people have a unique opportunity to discover the profession of pharmacy assistant in a fun way and to take the step towards this valuable course.

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