Bringing a consistent line to Sportloket Velsen's existing corporate identity. As a result, a restyled logo was also rolled out, because we believe that a corporate identity always starts with the logo.
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We looked for more balance in the elements of the vignette. In the new version, the vignette now also stands better if the logo is placed small. The new typography makes the name easier to read. The result is a consistent corporate identity in which all expressions have been implemented in a clear and consistent manner.
Of course, we are always open to discussions about the best approach. It might be wise to have a conversation with Frank first to determine exactly what your organization needs.
