Nederlof had had had a logo using the color yellow for years. This made the use of the logo at events, for example, difficult to read. The logo also included a slogan. The wish was a strong logo that exudes customer friendliness, professionalism and a link to the printing world. Then an elaboration into the corporate identity and a new website.
Naar de online website
We have chosen to move away from yellow and black. By combining fresh orange and blue, we created a business, friendly and informative image. Next, we looked for an element that tells more about the company. We have arrived at a shape that symbolises a predisposition. In the printing world, the basis and frame of reference of the printing process. We also styled the fonts slightly and placed the letters more in line. We placed the N separately in the frame of reference so that it can be used as a clearly recognisable symbol on social media. The N was already clear to existing customers why we kept it so that familiarity remains. The corporate identity and a website were subsequently developed. Nederlof did the content for the website himself by using handy templates that we designed for them in advance.
Of course, we are always open to discussions about the best approach. It might be wise to have a conversation with Frank first to determine exactly what your organization needs.
