Develop a logo for both the company and the product and brand that distinguishes them in the market and that has a clear relationship with each other. In addition, the challenge lay in designing a corporate identity, taking into account the target group and the message that the organization wants to convey. The corporate identity must match the identity of the organization and the values it wants to promote. A color icon that depicts the circle of service. The open line in the middle symbolises the market in which the organization operates. The service desk and help desk market. The broken line indicates that something is' broken 'for which the helpdesk is being called. The tagline shows what the organization/product does. A strong corporate identity that can be used at both product and company levels and can be rolled out well in both marketing communications and the software itself.