Design of the new packaging line for Groentenhof van Preiwit for the Belgian market. The restriction was to use as much transparency as possible to make the product look good and that it comes from Belgium. Groentenhof is a production company for open field vegetables located in Bornem. Specialized in the cultivation of leeks and fennel for Belgian retail.
We have chosen to place leeks at the top of a green band to enhance the freshness and familiarity of the product. The color is fresh orange and a nice contrast with green. Product name in traditional handwritten font with a fresh end product insert. At the bottom of the package, the nutro score and the origin of the product in the form of an illustrative leek icon. The result is a beautiful, clear, transparent packaging with a natural, fresh and fresh look. Product is clearly visible. The country of origin is clearly highlighted by the icon.
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