Health Cloud Initiative (HCI) faced a complex challenge: not only did several acquired GGZ EPD software labels, such as Incura, CRS Software and Evry, have to be merged under one brand, but a completely new corporate identity also had to be created. HCI clearly wanted to position itself as the market leader in the healthcare software sector, with a strong focus on mental health care, while also continuing to present their other labels focused on disciplines such as physiotherapy, speech therapy and dietetics under their own name. The old corporate site would disappear and fully merge with the new website, with HCI as the umbrella brand taking the central role. All this with the aim of significantly strengthening HCI's branding and brand awareness.

The new hci-software.com website Health Cloud Initiative has not only helped to unify their software labels under one powerful brand, but also to strengthen their corporate identity and market position. The site exudes professionalism and highlights HCI's leading role in the healthcare sector. The integration of the various healthcare disciplines ensures that customers can easily find the right software solution, while HCI remains central as a brand. The new website has already led to an increase in traffic, improved brand awareness and more leads, helping HCI continue to grow in the healthcare market.

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