A new corporate website for Health Cloud Initiative that unites all software labels and reinforces branding

Health Cloud Initiative (HCI) faced a complex challenge: not only did several acquired GGZ EPD software labels, such as Incura, CRS Software and Evry, have to be merged under one brand, but a completely new corporate identity also had to be created. HCI clearly wanted to position itself as the market leader in the healthcare software sector, with a strong focus on mental health care, while also continuing to present their other labels focused on disciplines such as physiotherapy, speech therapy and dietetics under their own name. The old corporate site would disappear and fully merge with the new website, with HCI as the umbrella brand taking the central role. All this with the aim of significantly strengthening HCI's branding and brand awareness.

Ambasco has developed a completely new website, focusing on the new Health Cloud Initiative branding. The design and structure of the site are fully focused on strengthening HCI's corporate identity, with a sleek, modern look that reflects HCI's innovative and market-leading role in the healthcare software sector. The website accommodates the various software labels within mental health care and other healthcare disciplines, but keeps everything connected under the HCI umbrella brand.

Key steps in the process:

• Brand consistency: We made sure that HCI's new branding was clearly visible and consistent throughout the website, with a strong logo, color palette, and typography that exudes trust and professionalism. To strengthen and protect the branding, the corporate corporate identity has been laid down in a brandbook. It has been digitized so that there is always an up to date brand center. ‍
• Clear navigation structure: The site offers a clear layout for the various mental health care labels, such as Incura, CRS Software and Evry, as well as the other disciplines. This ensures a seamless user experience where each target group can quickly find relevant information.
• SEO and brand awareness: By optimizing the website for search engines from the ground up, we have ensured that HCI is now more visible in search results, contributing to strengthening their brand and growing their online presence.

The new hci-software.com website Health Cloud Initiative has not only helped to unify their software labels under one powerful brand, but also to strengthen their corporate identity and market position. The site exudes professionalism and highlights HCI's leading role in the healthcare sector. The integration of the various healthcare disciplines ensures that customers can easily find the right software solution, while HCI remains central as a brand. The new website has already led to an increase in traffic, improved brand awareness and more leads, helping HCI continue to grow in the healthcare market.

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