Unlike Facebook, the discussions are usually serious and it seems that most articles that are posted really add something. Few funny videos and photos, etc.. This makes LinkedIn stand out from Facebook perfectly and the combination of both is ideal.
Define your strategy
A bit of an open door and actually part of your overall plan how you want to present yourself to the outside world. But too often, we see that companies just as quickly create a LinkedIn page and then do nothing. For example, consider the following:
- What does your organization stand for?
- Who is your target group?
- What content do you want to share on this business platform?
- Can you come up with themes for this content?
Keep in mind that LinkedIn is a different medium than Facebook and Twitter. You obviously have to write differently and you can't just copy and paste.
Create a company page
So make sure you have a few things:
- The title of your page. Put an important keyword there. This is because Google indexes this and if you want to be found in Google for that keyword, your page will appear earlier. For example, we have: Ambasco Advertising Agency Haarlem. If someone is looking at Advertising Agency in Haarlem, in addition to our website, the LinkedIn page will also come up earlier.
- Make sure you have a nice image. You can change the header as you wish. A good appearance of your LinkedIn page that is recognisable helps in turn to your image as a company. Ambasco can help you with an image that matches your website and corporate identity.
- Logo, place a logo so that it is recognisable as a profile picture. This can, for example, be a variant of your logo. The aim is to create familiarity. For example, we use the A. If an article is posted, see this.
- Company Profile, About Us. Here you can write a brief summary of the company. Assume Google here as well. Bit weird to start about that. But this text can also contribute to your findability. So make sure that there are important words in your text that people look for when they search for your services. Use variants of the keywords. Google indexes regularly and occasionally changes are therefore a good investment of your time.
- Then link your page to groups that are important to you.
Being active with LinkedIn Content is Marketing!
It is important that you are active. You really don't have to post or comment on something every day. But make sure you have a realistic schedule and put this in your agenda as well. For example, a short post once a week and a slightly longer article once a month.
Some tips you can take into account when posting a post or longer article:
- It is important that you are active. You really don't have to post or comment on something every day. But make sure you have a realistic schedule and put this in your agenda as well. For example, a short post once a week and a slightly longer article once a month.
- Always post with an image or video. Good text is one thing, but your message only really stands out when you reinforce it with an image or video.
- Schedule the content. Make sure you keep the page up to date. Post a maximum of two and possibly three messages per week, that's fine. Too much will annoy your target group. Find the right balance. If you have prepared multiple messages, you could manage this via tools such as Hootsuite. For example, you can schedule your messages with these tools and have them published automatically at the desired time. Very easy and beautiful. The disadvantage, however, is that you yourself are less actively involved at the time of publishing. Think about that carefully. If you take your time and schedule an hour, you'll do it yourself and you'll actually be just as active with your social media at that moment.
- Place at the right time. Sounds logical, but it's useful if you post content when people are active on LinkedIn. After all, your message quickly drops down the timeline. Research shows that it is best to place on Thursdays. Mondays and Fridays are the least good days. The best time to seat is between 7 a.m. and 8 a.m. and the afternoon between 5 p.m. and 6 p.m. Not surprising the times when people start up or shut down.
- LinkedIn Groups. The nice thing about LinkedIn is that all kinds of groups have been created. Local groups (e.g. expert Business for companies, member of this business association in Haarlem). Join these groups and occasionally post a comment or share an article. Your PR is now very focused. Did you know that you can also advertise aimed at a group? For example, if you want to target an ad to hockey players, you could indicate that your ad can only be placed in the LinkedIn group: Hockey Players in Business. Take a look at what's relevant to you.
- Share your successes. Beyond your articles, it's good to share your successes and involve your customers who are also active on LinkedIn.
- By putting an @ in front of the customer name when you write about them, their company page will automatically be displayed! People like to see success and want to be part of it. If you are looking for new employees and you are active on LinkedIn and regularly show something nice about what you have achieved, that potential employee will be happy to talk to you. Exactly the same applies to potential customers. Do they see that you are doing a lot of beautiful and fun things and are they looking for a company like your company, who do you think they will call? To your competitor who only has a static page and where nothing ever happens or to you?
To measure is to know
LinkedIn measures statistics that you can view via your company page. Use this data to improve your content. For example, see how often, how and whether your messages are responded to. Which (type of) message scores best or better than other messages. With that information, you can improve your messages and your participation on the network is becoming increasingly important.
What can Ambasco do for you?
Ambasco makes a lot of websites. We pay attention to design here. Of course! After all, that is our raison d'être. Nice functional design. But we also have an eye for the basics. For many of our customers, we provide the layout of the LinkedIn, Twitter and Facebook company page. We also regularly provide effective images that can be used in LinkedIn messages and articles. Images reinforce your story. Take advantage of it!
