In a rapidly changing educational sector, such as e-learning, maintaining a clear and consistent brand identity is crucial. A brand book plays an essential role here, especially for platforms such as The Learning Lab. One brandbook, or corporate identity guide, is a collection of guidelines that determine how all aspects of a brand should be represented visually and communicatively. This ensures uniformity and recognisability in all expressions of the brand.
For an e-learning platform, a well-developed brand book reinforces the learning experience by providing visual consistency. It helps design course materials, website interface, and even marketing materials that align with brand values. It ensures that students have a cohesive experience, contributing to a stronger brand experience and loyalty.
For example, at The Learning LAB, the brand book may include instructions for using logos, color palettes, typography, and other visual elements that help create an attractive and professional look. It can also provide tone of voice guidelines for all written communications, which is essential to consistently convey brand personality.
Consistent application of these guidelines ensures that TheLearning Lab stands out in a busy market, builds trust and creates a clear, recognisable brand identity that resonates with the target audience.
Ambasco is a partner of TheLearning LAB and is developing a strong brand. Our Digital Brandbook can easily be used in any brand expression, and of course in setting up strong and recognisable courses within The Learning Lab LMS.
TheLearning LAB, Simplify Learning, Elevate Design.
A fully customised LearningPlatform to create branded and engaging training experience.
