How do you use text and, in particular, the position of your most important message in your texts in a smart way so that you get the most effect?
Have you ever thought about how people see lists? That is a matter of culture. For us in the west, where we read from left to right and then from top to bottom, this is different than for people in Japan, for example, where they read from top to bottom and right to left.
When writing texts for promotional leaflets, posters or a website, it's useful to keep this in mind. Before you start writing, think about what the most important thing you want to convey is. What is your message. If you want to share more information, think carefully about the order of your information.
When people see a numbered list, they immediately feel like they should at least read them all. In addition, people like to read in ascending order. Where the first point is experienced as more important as a later point. Therefore, place information that you list in a numbered list in the order that is most important from 1 to, for example, 10.
When we came up with our company name, we came up with a name that starts with A. When companies are researching a design agency that can help them with, for example, a new logo or corporate identity or a new website, they often view multiple websites of agencies such as Ambasco. The results are then often shared in lists with colleagues. What we regularly see is that such a list is placed in alphabetical order and you guessed it... Ambasco is often at the top. Besides the fact that our name stands out, people who see such a list unconsciously feel that the top name is the best option. Purely because it's at the top. For example, take a look at the list of the best websites for Kennemerland. An independent agency has published a list of 10 websites that are the best and one of which will soon win. Our website is here and you can guess what position we're in, without having won yet. https://www.rijnstreekbusiness.nl/2021/10/top-10-sterkste-websites-van-kennemerland-2021/
The main message of this story. Make use of alphabetizing your text, lists, or naming a product or company. Take advantage of it.
As already mentioned above, the order of the text is important. If you don't use numbers and literacy, make sure your most important message is at the top. Get the most important info as soon as possible. This is especially important on a poster. People scan through a poster quickly. Of course, there are many options for drawing attention to a part of a poster. The position of your most important text is one of them. On a website, it's all important. Make sure you have concise, easy-to-read texts and start with your most important information. In general, people click through quickly.
