Learn what to look for in a powerful graphic design logo and how to translate it into a digital brand book. Read our professional tips for building a consistent and recognisable brand identity.
A highly graphically designed logo is the heart of a successful brand identity. It's the first thing people see and the last thing they remember. In this blog, we'll give you 10 essential tips for developing an effective logo and how to successfully translate it into a digital brand book, essential for managing your brand identity.
Before you start designing your logo, it's crucial that you have a clear idea of what your brand represents. What are the core values and what do you want to express? This foundation is essential for a logo that captures the essence of your brand.
A simple logo is more recognisable, easier to remember, and works better across media. Think of Tesco or Nike logos; these are extremely simple but very effective.
Colours evoke emotions and have a direct impact on the perception of your brand. Choose colors that match your brand's personality and make sure they look good in black and white.
The choice of font is an important aspect in logo design. Make sure you have a legible and unique font that matches the character of your brand. Consider whether a custom typeface can add more personality. For example, if you want to appear warm and connecting, don't use capital that seems hard and cold.
Your logo must stand out from the competition. It must be unique and stand out from others. This can be challenging, but it is crucial to success. So do some research among competitors and take a good look at what they are focusing on.
A good logo works on various formats and platforms. Test how your logo looks on a business card, website, flag, car, and app icon. Make sure the logo is scalable without losing impact. A car with the logo on it is moving and you want the logo to be recognisable and readable in a flash.
If your brand operates internationally, make sure the logo does not contain any culturally sensitive errors. Explore the symbolism of shapes, colors, and words in different cultures.
Design a logo that's not only trendy right now but will stand the test of time. Avoid design choices that are too based on fleeting trends.
Show your design to others, both professionals and your target group. Their feedback can be crucial to ensure that your logo truly resonates with the intended users.
Consider hiring a professional graphic designer if you're unsure about your own design abilities. An expert can provide insights that you might be overlooking.
After creating your logo, the next step is to translate this visual identity into a corporate identity and then a digital brand book. This brand book serves as the bible for your brand identity; it describes how to use the logo, including color schemes, fonts, tone of voice, and more. A digital brand book ensures consistency across all platforms. Whether it's your website, social media, or marketing materials, every aspect of your communication will convey uniformity that reinforces your brand. It helps all stakeholders, from designers to marketers, to represent your brand in a coherent way, which is essential for building brand recognition and trust. In our digital age, such a central, digitally available brand book is essential for effectively managing your brand identity. Take a look at our example at www.digital-brandbook.com
