Creativity never stops, not even at your shipping box. Packaging design as part of your branding.
Designing good packaging is a profession in itself. It's also a great job, because it involves a lot of aspects. We've been crazy about online stores in the Netherlands for a long time, but sales via online stores have skyrocketed since the coronavirus. This also means that more and more parcel deliverers are driving around to deliver the purchases. And there is an opportunity to advertise 'free' and work on your brand awareness.
Distinction and familiarity
Most companies pay a lot of attention to product packaging, because that's what consumers see in stores. With more and more online purchases and parcel deliverers running around, it is also very interesting to use the packaging of the shipping box for your marketing message. The look of the box in your corporate identity so that people recognize it immediately. Even if you didn't order anything yourself. If you see a delivery person walking with the box, you'll recognize it immediately. If you have a webshop or do you send products regularly, make use of it. It costs a bit more to make custom packaging, but it gives you a lot of 'free' advertising!
CoolBlue has understood this well. In addition to the fact that the packaging is very recognisable, they often also put a message on it that perfectly matches their marketing campaign!
