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A logo is the logo of your brand: a recognisable symbol or word mark. A corporate identity goes further and includes all the visual elements that support your brand identity — such as colors, typography, icon style, use of images, and the way you communicate. Together, they ensure a consistent brand image.

A strong corporate identity ensures familiarity, trust and distinction in the market. Customers recognize your brand more quickly and experience it as more professional and consistent. It makes communication more effective and contributes to your long-term brand value.

We start with a brand strategy and positioning, followed by a visual translation. Together with you, we determine direction and style. After that, we develop a logo and develop the entire corporate identity, including style rules, colors, typography and applications such as stationery, presentations or packaging.

Yes. We always provide a clear style guide or brand book that specifies the use of the logo, colors, fonts and other style elements. This is a digital version. More information can be found at digital-brandbook.com. This way, you can always communicate consistently with your team or external partners.

This is often the first and most important question. The costs depend a lot on the type of website, the complexity, the number of pages, desired functionalities (such as a webshop or contact forms) and the budget you have available. Simple websites are cheaper, extensive market-oriented sites or web shops are more expensive.

The construction time varies, but an initial design and development phase usually takes a few business days to weeks, depending on the needs, the number of pages and the feedback rounds. Usually, a design is first created in Figma, which, after approval, is further developed and optimized for desktop and mobile.

This is a frequently asked question because nowadays, the majority of visitors come via mobile devices. By default, websites are built responsive, so that they automatically adapt to different screen sizes for an optimal user experience.

Many customers want to know whether they can modify texts, images and pages themselves without technical knowledge. This can often be done via a content management system (CMS) such as WordPress and Webflow, which is user-friendly and offers a lot of freedom to make updates yourself.

The design process varies by project, but on average it takes about two weeks. During this process, we work closely with the customer to ensure that the design fully meets expectations.

Yes, we encourage customers to provide their own ideas or sketches. Designers love working with this input to create packaging that reflects the customer's vision.

A unique and eye-catching design is essential to stand out. This can be done through smart use of color, appropriate fonts and creative design elements that make the product stand out among competitors.

Market research is crucial to properly understand the needs and preferences of the target group. This helps to create packaging that is not only aesthetically pleasing, but also functional and effective in communicating brand values.

The brand book is intended for everyone who works with the brand: marketing teams, designers, communication departments, external agencies and partners. It ensures that everyone understands and applies the brand identity correctly, ensuring brand consistency.

In addition to the visual corporate identity rules, a digital brand book includes the brand essence, mission, vision, core values, target group description, tone of voice, and examples of correct and incorrect applications. It is a complete reference work that is not only about design, but also about the communication and positioning of the brand.

A brand book ensures the consistency and recognition of your brand by providing clear guidelines on how to present the brand. It helps internal teams and external partners to use the brand in the same way, reinforcing the brand identity and preventing dilution.

A digital brand book is a comprehensive document that captures the essence of your brand, including mission, vision, core values, target group, tone of voice, and visual elements such as logos and colors. The brand book provides context and inspiration about how to use the brand, while a brand guide focuses more on practical guidelines and visual rules. The brand book is therefore more comprehensive and strategic.

Dit is vaak aan de orde wanneer het bedrijf verandert, bijvoorbeeld door nieuwe producten of diensten, een andere positionering, of als het imago niet meer aansluit bij wie je bent. Ook als concurrenten hun uitstraling vernieuwen of als je een jongere doelgroep wilt aanspreken, kan restyling nodig zijn. Daarnaast speelt de wens om moderner over te komen een rol.

Restyling preserves recognisable elements of the existing logo, but gives it a contemporary look through changes in color, shape or typography. A new logo means a complete reboot without taking into account the old design. Restyling maintains familiarity, while a new logo offers space for radical change.

It's important to maintain elements that represent the brand identity and that customers associate with the company. Subtle changes often work better than radical transformations because they ensure continuity and prevent confusion. Customer feedback and market research can help assess the impact.

The process starts with a clear strategy and planning, in which the objectives and desired message are established. Various design concepts are then created and refined based on feedback. Once approved, the implementation of the new logo and corporate identity will follow on all communications, with a careful launch to ensure consistency.

The price depends on various factors such as the length of the animation, the type (2D or 3D), the level of detail and whether the design is exclusive. Shorter animations like these are cheaper than longer explanatory videos.

There are various forms such as 2D animations, 3D animations, motion graphics and stop motion. Each form has unique properties and can be used to emphasize different aspects of a brand, for example for storytelling or strengthening brand identity.

Animations attract attention, increase engagement, and make complex information easier and more engaging. They strengthen the brand's recognition and can evoke emotions, which increases the impact of campaigns.

It starts with a conversation to determine goals and wishes, followed by writing a script and creating a storyboard. After that, the animation is developed, including sound and possibly voice-over. After feedback rounds, the final product is delivered in the desired format.

The process starts with selecting the best clips, arranging them in the right order, adding transitions and effects, integrating sound and music, and applying color corrections. Feedback rounds are important to optimize the end result.

Keep the video short and sweet, usually around one to one and a half minutes, and use effects in moderation to avoid distractions. Ensure a smooth transition between clips and a good balance of pace and rhythm to keep the story engaging.

The costs of having a video edited vary greatly depending on the complexity, length, and type of video. The exact price therefore depends on your needs and the size of the project; it is therefore advisable to request a customized quote.

WordPress is a content management system (CMS), a user-friendly software program that allows you to easily build and manage a website, webshop or blog without the need for programming knowledge.

Basically, you go through these steps; registering a domain name, choosing hosting, installing WordPress, selecting a theme, creating a design and adding content.

Speed is important for user experience and SEO. Questions include caching, image optimization, and choosing a good hosting provider.

Many users want to know how to easily integrate a contact form, often using plugins such as Contact Form 7 or WPForms.

Webflow is a visual website builder that lets you design, build and manage professional, responsive websites without programming. It combines design, development and content management in one platform.

Webflow offers integrated hosting, allowing you to publish your website directly from the platform. You can also choose to host your site remotely, but Webflow hosting is optimized for speed and security.

Yes, it is possible to migrate websites from other platforms to Webflow. This can be done manually or with the help of tools, depending on the complexity of the current site.

Webflow has extensive documentation, tutorials, and an active community. In addition, many agencies offer specialized support and subscriptions to help you design, develop, and manage.

Professional designers translate your wishes and vision into a design that works in all situations and media. They provide a consistent and qualitative appearance that builds trust among customers and helps you stand out from competitors.

Designers often ask for a clear description of what you want, such as a logo, flyer or brochure, your ideas, the target group and the vision of your company. This helps to create an appropriate and effective design that meets your needs and target group.

A good design is not only beautiful, but also functional and appropriate to the brand identity. The design must clearly convey the company's message and create familiarity. Elements such as color, typography, shape and scale play a crucial role here.

Commonly used programs include Adobe Illustrator, Photoshop, and InDesign. Sometimes other tools such as After Effects are also used for animations. It is important that the designer is skilled with this software to ensure quality and flexibility.

Signing can be made of various materials, such as aluminum, plexiglass, plastic and light boxes. Many applications are possible, from small construction signs to large façade signs, light boxes, advertising columns and totems. Lighting can also be integrated to increase visibility.

It usually starts with a customized design that takes into account location, visibility and corporate identity. After approval, production follows and then installation. Some companies also offer support in applying for permits and advising on the best materials and techniques.

Yes, it is often possible to provide your own design. Designers can further develop this and convert it to the right formats and production techniques, such as converting logos to vector files for optimal quality.

When placing signing, you must take into account local regulations and permits. For example, advertising must not be attached to trees, traffic lights or lighting poles and must not cause danger or inconvenience. The signing must also fit into the street scene and must not endanger road safety.

This starts with choosing a suitable template or theme that matches your corporate identity. Use consistent colors, fonts, and layouts throughout the presentation to create a uniform and professional look.

Avoid too much text on one slide; use short, strong points and support them with relevant images or graphs. A good image-to-text ratio makes the presentation clear and attractive.

Yes, you can set the colors of your corporate identity and add your logo to the master slides so that they appear automatically on all slides. This helps you present your brand consistently.

Animations and transitions can make your presentation more dynamic, but use them sparingly and purposefully so as not to distract attention. PowerPoint offers plenty of options for easy application.

Yes, government organizations are required to make their websites and apps accessible according to European legislation, such as the European Accessibility Act (EAA) and the Dutch Accessibility Act. This means that new websites and apps must be tested for accessibility when they go live and any errors must be resolved quickly.

All important content and functionalities, such as texts, images (with alt texts), forms, navigation and interactive elements, must be accessible. The site must also be easy to use with a keyboard and screen readers. Some content, such as social media channels, is not subject to legal obligations, but it is advisable to also make them as accessible as possible.

There are various tools and methods for testing accessibility, including automatic scanners and manual keyboard navigation and screen reader testing. It is wise to hire a specialized party that can thoroughly test the site and provide advice on improvements.

WCAG are international guidelines that describe how to make websites and apps accessible to people with disabilities. Complying with WCAG 2.1 level AA is the standard for complying with legal requirements and ensures that your digital products are usable by everyone, including people with visual, motor or cognitive disabilities.

What is the purpose of the content? Do you want to inform, entertain, or solve a problem for customers? It's important to be clear about what you want to achieve with content, for example more visibility, customer loyalty, or preventing customer service questions.

Content must match the interests and needs of your target group. People are mainly looking for content that entertains, informs them or adds value. Content that only talks about yourself usually works less well.

Content creation includes various forms such as blogs, social media posts, videos, images, and tools. It is important to choose which form best suits your message and target group.

Prioritizing is key: determine which topics are most valuable to your goals. For example, do you first want to attract new customers via SEO-optimized blogs, or better serve existing customers with supportive content.

Branding is creating and enhancing the brand experience and brand expression. It's not just about the visual aspect such as a logo or corporate identity, but about the emotions, associations, and experiences that people have with your brand. Branding is the process in which your brand identity is formed and how you bring it out.

Branding is about who you are as a brand, your identity, values and the emotional connection with your target group. It's focused on creating a consistent brand experience and appeal (“pull”). Marketing focuses on promoting your products or services and bringing in customers (“push”), often through campaigns and sales activities.

It starts with establishing your mission, vision, core values and the 'why' of your brand: why you do what you do. It is also important to know who your target group is, how you stand out from competitors and what feeling you want to evoke from your customers. This forms the basis for all communication and appearance.

Branding helps customers connect with your brand through a clear and consistent message and appearance. People often buy based on emotion and trust, and branding creates that emotional bond that makes customers more likely to choose your brand and stay loyal.

Graphic design is the discipline that shapes visual communication to convey ideas and messages clearly and attractively, in both physical and digital media.

The field includes designing products such as logos, brochures, book covers and digital interfaces, focusing on visual expression and communicative message.

Graphic design is both a creative and an applied art form where it is important that the message is clearly understood by the viewer at once.

A graphic designer often develops a concept from scratch, where research, brainstorming and translating brand identity into visual communication are important components.