Spur, the craft soda in the same range as Fernandes soft drinks. The assignment was to create a strong logo and fresh and fruity packaging with a mature premium look.
The “Spur” logo has the smooth, easy shape in fresh, bright colors to emphasize the refreshing character of the soft drink. In addition, sparkling photography in the background to strengthen the association with the respective taste by making the fruit of the label pop out of a splash of soft drinks! The result is a powerful adult soft drink line with an A-brand look. A line that can be expanded to include multiple flavors. It is designed in such a way that it is easy to translate into small bottles and cans.
The packaging design of the label for the soft drink was chosen for a modern, attractive and colorful look. The design with bright, fresh colors that match the flavors and evokes associations with freshness and purity. The name of the soft drink is large, conspicuous on the front of the bottle, surrounded by dynamic elements such as bubbles or fruit images that emphasize the taste.
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