PoliDirect is an institution for secondary specialist medical care approved by the Ministry of Health, Welfare and Sport with the aim of providing specialist care near and in the neighborhood. PoliDirect had grown very rapidly, so more and more people were engaged in promotional activities. There was a proliferation of use of logo, colors and corporate identity. Ambasco was commissioned to bring this into line.
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The approach we have chosen is to first identify which means of communication are important. Next, we created a style guide in which we provided a basis for using the logo, colors, etc. and in which we designed the various means of communication. Based on this style guide, all communication tools were then designed. In addition, fixed agreements have been made that all designs of communication tools would only go through the head office and via Ambasco Digital Branding. This has brought much more continuity and familiarity to the PoliDirect brand.
Of course, we are always open to discussions about the best approach. It might be wise to have a conversation with Frank first to determine exactly what your organization needs.
