The museum tells the story of the recent and ancient history of the city and its surroundings. The organization consists of a board, director, head of museum affairs and approximately 100 volunteers. Because there are many volunteers, the museum has to deal with varying communication. There is little line. Ambasco has been commissioned to bring the image into line and to help further professionalize the appearance.
Naar de online website
Establish a consistent layout of the promotions of changing exhibitions. Also implement this layout in the website and then in exhibitions. In 2020, Museum Haarlem set up a major exhibition called Allemaal Haarlemmers. This exhibition tells the 1000 years of Haarlem's history. For this exhibition, Ambasco has set up a campaign called: “Haarlem makes history”. The idea was to include the Haarlemmers all in the design of this exhibition. A clear, consistent appearance in all communication to the outside world. It is now always clear at a glance that an expression comes from Museum Haarlem. The campaign has also caused a stir in the city. Thanks to the support of various websites and the main website as well as an extensive social media campaign, Museum Haarlem's fame has grown significantly.
Of course, we are always open to discussions about the best approach. It might be wise to have a conversation with Frank first to determine exactly what your organization needs.
