Vlieg Dietisten wanted a clear and fresh corporate identity, consistently incorporated into all of the company's expressions. In addition, there was a need to address the current website and provide it with a clear structure.
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First of all, we designed a number of different logos with different principles. Ultimately, various expressions were created from the chosen logo, including a new website. To prevent misunderstandings when expanding the corporate identity, we have created a corporate identity manual. It contains the most important guidelines such as logo and color use, typography and examples of expressions already made.
Of course, we are always open to discussions about the best approach. It might be wise to have a conversation with Frank first to determine exactly what your organization needs.
