Initially, we were asked to provide ChildsLife's annual report. Stubborn as we are, we immediately looked critically at the existing logo and found that it could use an update. So no sooner said than done... After updating the corporate identity, we started working on various commercial expressions.
Naar de online website
For the logo, we looked for a more playful and youthful font that makes the logo more modern and better suited to the subject: children. We have maintained the icons because they stand for the four pillars of ChildsLife: Safe accommodation, adequate nutrition, education and (medical) care. By placing the payoff directly under the name and ending it with the icons, there is more balance.
The website is an important, if not ChildsLife's most important means of communication. The lifeblood where all current projects are shown and which is used to raise donations. The website has been set up in such a way that it has a strong appearance and clearly shows what ChildsLife's story is. In addition to the ongoing promotions, the website has been expanded to include a webshop where you can buy symbolic products. You can provide these symbolic products with a personal message using a handy online card creation tool. You can have the message sent physically by ChildsLife or you can have it sent digitally via email. Fully automated, of course.
Of course, we are always open to discussions about the best approach. It might be wise to have a conversation with Frank first to determine exactly what your organization needs.
