AFBE, an organization that promotes diversity in the engineering world, was struggling with a fragmented corporate identity due to the efforts of many volunteers. Ambasco developed a digital brand book to centralize the brand identity and ensure consistency in all communications. This accessible platform offers real-time updates, templates and clear guidelines, so that volunteers can easily apply the right corporate identity and make AFBE's appearance more professional and uniform.
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AFBE, an organization that promotes diversity and inclusion in the engineering world, relies heavily on the efforts of a large number of volunteers. Although this gives the organization a lot of strength, it also resulted in a fragmented application of the corporate identity. Various teams and volunteers used their own interpretations of the brand, leading to inconsistency in communication and appearance. AFBE therefore urgently needed a central, accessible solution to uniformly manage and share the corporate identity, so that all communications would consistently reflect the organization's core values.
Ambasco developed a digital brand book for AFBE, specifically designed to support volunteers and employees in applying the corporate identity correctly and consistently. This interactive platform centralizes all guidelines and offers a user-friendly interface that everyone has easy access to, regardless of technical background or location.
Key features of the digital brand book:
The digital brand book has helped AFBE regain control of its brand identity. Volunteers and teams can now easily and consistently apply the right corporate identity, which has led to a more professional appearance to the outside world. The fragmentation has been greatly reduced and there is a clearer line in the organization's visual and textual communication, which further reinforces AFBE's recognisability and impact.
The introduction of the digital brand book has provided AFBE with a flexible, yet consistent system for managing their corporate identity. With many volunteers spread across different teams, it is now easy to consistently translate AFBE's core values into all communications. This provides a stronger brand identity and increases the impact of AFBE's mission.
Of course, we are always open to discussions about the best approach. It might be wise to have a conversation with Frank first to determine exactly what your organization needs.
