Development of a digital brand book to ensure corporate identity consistency

AFBE, an organization that promotes diversity and inclusion in the engineering world, relies heavily on the efforts of a large number of volunteers. Although this gives the organization a lot of strength, it also resulted in a fragmented application of the corporate identity. Various teams and volunteers used their own interpretations of the brand, leading to inconsistency in communication and appearance. AFBE therefore urgently needed a central, accessible solution to uniformly manage and share the corporate identity, so that all communications would consistently reflect the organization's core values.

Ambasco developed a digital brand book for AFBE, specifically designed to support volunteers and employees in applying the corporate identity correctly and consistently. This interactive platform centralizes all guidelines and offers a user-friendly interface that everyone has easy access to, regardless of technical background or location.

Key features of the digital brand book:

• Accessible to everyone: The brand book is available online, so that all volunteers and teams have immediate access to the most current corporate identity elements and guidelines.
• User friendliness: Easy navigation ensures that volunteers quickly find what they need, from logos and color schemes to tone of voice and image guidelines.
• Real-time updates: AFBE can update the brand book dynamically, so everyone always works with the latest version of the branding, without having to deal with outdated documents.
• Using templates: Pre-set templates have been added for common communications, such as presentations, social media posts and flyers. This minimizes the risk of anomalies and facilitates the volunteers' work.

The digital brand book has helped AFBE regain control of its brand identity. Volunteers and teams can now easily and consistently apply the right corporate identity, which has led to a more professional appearance to the outside world. The fragmentation has been greatly reduced and there is a clearer line in the organization's visual and textual communication, which further reinforces AFBE's recognisability and impact.

Conclusion

The introduction of the digital brand book has provided AFBE with a flexible, yet consistent system for managing their corporate identity. With many volunteers spread across different teams, it is now easy to consistently translate AFBE's core values into all communications. This provides a stronger brand identity and increases the impact of AFBE's mission.

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