A brand book is crucial for both large and small organizations. It helps prevent inconsistencies in the brand experience, something that can happen in any company of any size. Standardizing guidelines for both online and offline platforms, as well as for communication, promotes a uniform brand style. In this article, we explain why a brand book is indispensable and what it entails.
A brand book documents the distinctive aspects of a brand, such as philosophy, values, communication rules, and visual presentation standards. It serves as a guide for everyone involved in a company's communication, big or small. The main goal is to ensure an unambiguous brand image across all platforms, so that the brand remains recognisable to the public.
Standardising visual and textual communication via a brand book simplifies marketing management. It's an indispensable tool for marketers, designers, and anyone who connects with the public, both online and offline. The brand book makes tasks streamlined and efficient. For companies that are expanding, such as with new branches or franchises, a brand book provides a solid basis for consistency. In addition, it speeds up the onboarding time for new employees and provides them with direct insight into the company's mission, communication strategies and visual identity.
Having a digital version of your brand book is critical. This not only facilitates accessibility for team members no matter where they are, but also provides an environmentally friendly alternative that can be updated constantly. A digital brand book can easily be shared with new employees, partners and stakeholders, giving everyone immediate access to the most up to date guidelines and information. In addition, the digital nature makes it possible to include interactive elements, such as links to sample materials or instructional videos, making it a living document that grows with your business. Having an online version ensures that changes are made immediately and are available to everyone, ensuring a uniform application of your brand strategy.
