Logo design with a hidden message

Designing a logo. Simple, isn't it? Contractor, saloon your name and go there is your logo. So not. An effectively designed logo is a very complex task. The logo often serves several purposes. In addition to having to stand out, you also want to send an unconscious message. Colours play an important role. The logo must remain intact in any format in which it is used. Good designers have a talent for this special craft. And by chance, let those talents also work at Ambasco.

Fortunately, there are many more graphic talents around. Logo Designers who are able to hide a message in a logo. We've collected a few of them. Logos that are great. They inspire and show that you tell what you are, who you are and what you want to be with a 'simple' logo.

Below is a nice list of logo designs that inspire!

Airbnb

The Airbnb logo is a composite logo of 4 different symbols. The first symbol is a head. That represents the human being. The second is the location icon. Known from google maps, for example. The third symbol is a heart to represent love. The last one is Airbnb's A.

Amazon, logo design from A to Z with a smile

Amazon is a major e-commerce company from the US. It is now also increasingly well-known in the Netherlands. The logo contains a few nice symbols. First, they emphasize A and Z. In other words, we have everything from A to Z. By adding an arrow from A to Z, they emphasize this. Placing the arrow half round with an open point creates a smile. Great found. Shop with a smile in a store that has it all.

FedEx, the arrow that shows the direction

FedEx's logo design is perhaps the best-known logo with a hidden meaning. It is a typographic logo that is simple and recognisable. Great use is being made of so-called “negative space”. The white space between the letter “E” and “x” forms an arrow that shows the direction. It is a symbolization of speed, progress, and precision that is appropriate for FedEx.

Adidas, the mountains that every athlete must overcome

The world-famous sports brand Adidas owes its name to German Adolf Dassler. The Adidas logo has changed over time, but one important element that has always been preserved: the three stripes. Together, the three stripes symbolize a mountain. A mountain represents an athlete's life challenges that he will have to face over the years. Everyone starts at the bottom of the mountains and reaches the top of their game with Adidas.

Hyundai, two people shake hands

A beautiful brand that is becoming increasingly famous. A logo design that looks simple. Just an italicized H. No, not. This has really been thought about. The logo symbolises two people shaking hands. By giving the figures a sleek shape, the letter H. Ideally, of course, if the name starts with H. With the handshake, they symbolize the relationship with the customer and, of course, a satisfied purchase agreement.

Sony, VAIO The analog and digital signals come together

For a while, Sony operated a separate brand, VAIO. It no longer exists. But the logo design was a feat. Most people don't see it but it was an integration of an analog signal and a digital binary number. This combination stood for the advanced technology of the VAIO product line.

Cisco, the Magnetic Waves, and the Golden Gate

Cisco is a major American company from San Francisco that specializes in network equipment. The Cisco dashes represent magnetic waves and correspond to the pillars of the Golden Gate Bridge. The name Cisco is, of course, derived from where the company was once founded.

Toyota, one image, all letters

The 3-oval Toyota logo was developed in 1989. Officially, the inner two elipses represent the relationship between brand and customer. The outer oval shows that the company is active worldwide. If you look closely, all letters of the name are also hidden in the symbol. Creatively found composition of letters. You have to do your best, but it is true. Nice logo design!

Sun, the name in the logo without S

The company no longer exists, but the logo is worth mentioning. A true optical masterpiece. No matter how you look at the image, the name can be read from every angle you look at. The name starts with S, but the letter S is not included in the logo. We really like this logo design. Great found.

Soundcloud, quality symbolized

In the Soundcloud logo, audio waves change into an orange cloud. The cloud stands for the cloud, or online service. The vertical stripes symbolize audio waves, but from psychology, we also know that vertical stripes represent unconscious, high quality.

What can Ambasco do for you?

Our designers have been making logos for over 25 years! Together with you, we will develop a complete corporate identity. We visualize what you have in mind. Need a logo refresh? We make sure that you are completely up to date again and still the same...

Do you also want such an inspiring logo? Then see what Ambasco can do for you!

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