Making your website discoverable for Google and also gaining a good position in search results is important for every organization. There is a lot to think about.
Other sites should find your site valuable, they should talk about you (site) on social media, Google must understand what's on your site, you need to make sure you're easy to find locally, etcetera, etc. There are thousands of companies and thousands of specialists who say they know exactly what to do. The joke is that no one knows exactly. Google decides, Google is the boss on the internet. Like it or not. If Google doesn't show your site in search results, you simply have fewer visitors. Sometimes I wonder if Google itself still knows what they base their search results on. The fact is also that Google is putting more and more ads on search results pages. After all, that's what they make their money with, among other things.
In any case, what we all know for sure is that you need to make sure that Google Indexing knows and understands what's on your site. What you talk about, what you deliver, what you want to tell. Only then can they show your site in the results when someone searches for the information you offer.
In this article, we give you a checklist that we recommend that your site must comply with in order to at least get this done properly. At the bottom of the blog, you can register to receive the checklist as a PDF. Handy to have at hand when you're working on your site!
Make sure the most important word your customers are looking for you for is in the url of the relevant page you're optimizing. Make sure you don't make your url too long. Example of an important keyword for Ambasco: www.ambasco.com/webdesign
The title tag is the first thing that Google sees. The title tag is what you see in the browser tab. Just hover your mouse over the tab and you'll automatically see the title tag. Example: web design is one of Ambasco's services.
You place a maximum of one H1 header on your page. Of course, this is at the top of the page as much as possible. The keyword appears in this header. Think of it as a word document where you have a chapter with multiple paragraphs in that chapter. The title of your chapter matters most. That's what the chapter is about. It's confusing when you have multiple chapter titles in a chapter. Your content manager such as wordpress helps you determine what an H1, H2, H3 is.
Avoid posting the keyword too often, but make sure that the keyword appears at least once in the beginning of your first sentence or paragraph.
It's good to place the keyword in your other subheadings a few more times. In your H2 and H3 headers. Divide it well and use alternatives if necessary.
Use synonyms for your keyword and spread them across your text. For Web Design, we could use Website Design, for example. Google is smart enough to recognize that.
You write your text for the reader. To convince the reader. If you mention your keyword 100 times, it becomes unreadable. Google looks at it the same way. Too much is too much and is' punished 'with a lower position!
We have put the above information in a handy PDF. Print it and place it next to you when you're working on the pages.
