Google MUM update, another step forward in AI and Information Provision
Google will soon be rolling out a new update for its search engines. Very interesting for everyone who has a website. Because how does Google deal with your position with its new algorithms? Fortunately, little changes in that regard compared to the previous Google version. As long as you focus on quality content. We've already published an article about SEO and Internet Marketing. Read through that article.
The bottom line is that you really have to write your texts for your visitor and not for the search engine. For Google, it is important that visitors find relevant information to their questions. So the more informative you are, the better you will be found. Because if you have the answer to the visitor's question, Google will be happy to show it. Of course, there are things to pay attention to when writing your texts and using images. We will elaborate on this in a future article. What will change now? Google is going to make even more use of AI (Artificial Intelligence) techniques. Dealing with data smartly. When designing websites, we already take SEO into account in web design. What can you already take into account yourself. A few examples.
Google Translate
At the moment, Google is mainly looking for answers to your question within your native language area. Someone who asks a question in Dutch will therefore be presented with results from Dutch-language sites. That's about to change. After all, if Google finds a better answer on a French-language website soon, this answer will be translated with Google Translate and you will receive this info as an answer in Dutch with a link to the French site. So there will be more competition.
Google Lens
Google has had Google Lens for a while now. If you don't have this app on your phone yet, you should install it. It's really fun. With Google Lens, you can point your camera at an object and Google will immediately tell you what you see, where to buy it, and show you websites. They are going to use Google Lens even more advanced. After all, you will soon be able to point Lens at an object and ask a question. For example, see the example below. Google will tell you if these are suitable shoes!
Google Tips
Google will also provide more context to help you find the right answer. An example of how this could possibly work. Let's say you ask Google the question. When did King William become king? Google will be able to answer. Which Willem do you mean? You answer: King Willem Alexander. Google answers: April 30, 2013 with a link to Wikipedia, for example. I have a video of the coronation. You respond: show...
