Corporat Identity, website and exhibition design developed for Haarlem Museum. The city museum of Haarlem and South-Kennemerland.
Corporate Identity, web design, campaigns, exhibition signage
The museum tells the story of the recent and ancient history of the city of Haarlem and its surroundings. The organisation consists of a board, director, head of museum affairs and approximately 100 volunteers. Because there are so many volunteers, the museum has to deal with varying degrees of communication. Ambasco had been commissioned to bring consistency to the museum’s image and to help make it more professional.
Establishing a consistent layout for promoting continually changing exhibitions. This layout should also be implemented in the website and subsequently in the exhibitions. Museum of Haarlem set up a large exhibition in 2020 called Allemaal Haarlemmers (All Haarlemmers). This exhibition tells 1000 years of history of Haarlem. For this exhibition, Ambasco created a campaign called: ‘Haarlem writes history’. The idea was to include all Haarlemmers in the set-up of this exhibition.
A clear and consistent image in all communication to the outside world. It is now always clear at a glance that the messaging comes from Museum Haarlem. The campaign has also created a stir in the city. Through the support of various websites and the main website as well as an extensive social media campaign, the awareness of Museum Haarlem has grown significantly.
Do you only have a small assignment? Or do you want to talk about a campaign, or maybe want us to help you in the long-run? It’s all good! We like to alternate our work. As long as you have passion and an idea, we’re on board!