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Haarlem, The Netherlands

Logo, corporate identity and website design for professional support for family carers and those in need of care.




Creation of company name, design of logo, house style and website

business card health care
strategy branding


Mantelzorgsaam was founded by Femke Janssen-Welch, an independent volunteer aid agent, client supporter and volunteer aid worker. Mantelzorgsaam asked Ambasco to help them come up with a company name and subsequently develop a logo, corporate identity and website. 

design mantelzorgsaam health care
Design vignette logo
Concept Design Thinking

The concept

On the basis of a questionnaire and extensive market research, we developed a concept with which we could create a positive, personal impression. Informal care requires a great deal of organisation and knowing where to turn. We wanted to use colour and form to turn the pressure that informal carers experience into a positive force.

Design website healthcare
design letterhead corporate identity health care
responsive web design health care
mobile first web design Health Care
Design Concept result

The result

A logo in the shape of a flower with overlapping ‘leaves’ to symbolise the network and doing things together. A name that playfully incorporates informal care and togetherness. A website that radiates power, yet is soft and compassionate.

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