Design logo, corporate identity and website for a unique recruitment service aimed at medical specialists.
Client
LOA Associates
Requirement
Logo design, corporate identity and web design
Assignment
LOA Associates focuses on the placement of doctors and medical specialists. Based in Manchester, LOA Associates focuses on the UK and Ireland. Both in the private and public sector. Ambasco was commissioned to develop both the complete corporate identity and the job recruitment site.
The concept
As usual, we never just develop a logo and corporate identity. We take a ‘helicopter view’ looking at and the brand that LOA currently is and wants to become. In this case LOA Associates focuses on highly qualified and specialist doctors. They focus on the UK and Ireland. The idea was to create a ‘classy’ image that would be reflected in the entire look and feel and with which the people behind LOA would be proud to be associated. A bit of a regal look and feel was requested.
The result
The final design presents LOA as an organisation with a classic royal appearance. The concept has been implemented in the logo, house style and website. The website features an easy to manage job board so vacancies can be posted quickly and vacancies can also be easily forwarded to major recruitment sites such as Indeed, LinkedIN and Google Jobs if desired. Newly posted vacancies are automatically indexed by Google. Of course, the site is integrated with a CRM system so that optimal usability is achieved.
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