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Maidenhead, UK

Haarlem, The Netherlands

Logo Design, branding, website design, show design, brochure design for IDD Worldwide Dive Academy

Customer

IDD World

Ambasco Services

Logo Design, Corporate Identity Development, Book design, flyer and poster design, exhibition design website design, E-Learning set up and design and development

Website

Professional Design briefing

Assignment

IDD had been trying for some time to renew their website and to better market the IDD brand. Together with IDD, Ambasco developed a plan in which we first looked at the appearance of the logo, the corporate identity and all other communication tools. A plan was developed to set up a new website after the logo and corporate identity refresh was done, and to roll out the new identity in books, brochures, flyers, virtual exhibition stand, various webshops and in a new e-learning environment.

IDD World Logo Restyling
Design idea and concept

The concept and Result

Three different logos were used for the communication. In order to create unity and clarity, we made one logo to protect the identity. The initials “IDD” as a starting point with colour use of ocean blue shades. As a contrast we made the dot on the “i” signal red.

IDD has grown enormously as an organisation in recent years. Due to its rapid growth, the organisation has outgrown the website and it was necessary to restructure it. The website, an important platform for IDD, has been completely redesigned and made ready for the future with a fresh new layout.

The new website built on WordPress has been set up for all levels, from beginner to professional. In addition, the identity has been implemented in both internal and external communications such as elearning, promotional materials and more. 

The logo and the house style have thus been upgraded, resulting in a major boost to the entire image. 

design flyer idd world
design cover book idd world
Design inside IDD World book
Design inside IDD World book 2
Design inside IDD World book 3
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