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Maidenhead, UK

Haarlem, The Netherlands

Restyling of logo and corporate identity implemented in all marketing communications.




Logo design, corporate identity restyle, ads. posters, annual report, calendar

Logo and corporate identity restyle
design brief


At first, we were asked to design the annual report of ChildsLife. Professionally critical as we are, we immediately took a look at the existing logo and thought it could use an update. So we did

marketing design idea

The Idea

We were looking for a more playful and youthful typeface that would make the logo more modern and better suited to the subject: children. We kept the pictograms because they represent the four pillars of ChildsLife: A safe shelter, sufficient food, education and (medical) care. By placing the payoff directly under the name and closing with the pictograms, a better balance is created.

poster design
Letterhead design
Design business card
design annual report
design solution

The Result

A fresh, recognisable house style that is easy to implement in various media. And the restyled logo? That will last for a while!

Calendar annual report design
Calendar annual report design
meet a designer

Let’s Meet!

Do you only have a small assignment? Or do you want to talk about a campaign, or maybe want us to help you in the long-run? It’s all good! We like to alternate our work. As long as you have passion and an idea, we’re on board!