Advertising Campaign and App Development regarding prevention agression in the pharmacie.
Customer
Stichting Bedrijfsfonds Apotheken
Requirement
Logo Design, Campaigns, App development, Poster and flyer design, Copywriting
Assignment
SBA represents employees in pharmacies. Due to the increasing shortage of medicines, employees have to deal with aggression. This makes it increasingly difficult to find good staff. The aim is to develop a campaign that shifts the aggression and creates more understanding for the position of the pharmacy and the pharmacy employee.
The Concept
A poster campaign combined with flyers and an app in which people can voice their complaints and which contains a lot of information on the causes of the medicine shortage. The theme ‘If it’s up to me’ shows that if it’s up to the employee, they just deliver what is asked.
The Result
Posters have been hung up at over 2,000 pharmacies, an app has been downloaded thousands of times, an extensive social media campaign has supported the campaign. This has resulted in a more positive image of the pharmacy and its employees.
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