Ambasco specializes in packaging. Generally, we receive requests for product packaging design. In most cases, we start working with creative ideas to make the product look as good as possible. Taking into account the target group, the product, distinguishing it from competing products, position on a shelf, distribution channel, etc.. We also look at logistics. For example, how many products can fit in a box, position of barcode, and so on. In addition, we have to consider legal requirements. For food, we have to think about ingredients.
What we don't get so many questions about is the shipping box. And that's what we want to talk about in this article, because with the shipping box you can distinguish yourself tremendously. And besides differentiating yourself, a clever creative solution can even save you a huge amount of money!
Sustainability and packaging
Packaging is also just a box. We all get irritated by the huge boxes that come to you when you order a small package from somewhere online. The excuse is that they happened to have only large boxes in stock. Such a waste, of course. Fortunately, the big online stores are switching to custom boxes. Machines that customize the box for shipping. Again and again per order. Just read this article from Bol.
We as a creative agency can't do much with this, but it's good to mention. What we can play a role in is the reusability of packaging. Because no matter how small or customized a package is, the cardboard will eventually go away.
You can also do something fun with the packaging. For example, Hema has launched a fun series of shipping boxes.
Inspiration to do something fun with packaging yourself
Of course, you don't have to let packaging that doesn't have a great design hold you back. With a little creativity, you can give new life to any packaging! Check out this Pinterest page on crafting with packaging design and get inspired.
In our next blog, we will discuss cost savings by being smart about your packaging design and building brand awareness.